What the Holidays Look Like in 2018
According to an Adobe Analytics report from 2017, U.S. retailers earned a record $7.9 billion on Black Friday.
Retain Chain Cotton On inside Ontario Mills mall. Photo by Paris Barraza
Shoppers on Black Friday at Ontario Mills mall. Photo by Paris Barraza
The holiday season is generally recognized anywhere from late November to early January, revolving around widely celebrated holidays such as Thanksgiving and Christmas.
Thanksgiving originated in 1621 colonial America, where colonists of Plymouth shared a celebratory meal with Wampanoag Indians in light of a harsh winter that united the two groups for sake of survival. President Abraham Lincoln proclaimed it a national holiday in 1863 to recognize family and the spirit of giving as an effort to heal the war torn United States. Though many American families observe this tradition and the purpose it is meant to serve, this holiday comes on the eve of a seemingly new national holiday.
Cotton On's Black Friday promotions and sales. Photo by Paris Barraza
Black Friday emerged out of the mid to late 1980s, with an emphasis to make a profit on the low-priced excess of goods after the holiday. Time Magazine's Money reported that in 2017 23 percent of Americans intended to shop on Black Friday.
Macy's Santa Claus's Mailbox partnered with Make-A-Wish encourages children to write a letter to the North Pole. Photo by Paris Barraza
The Charles Dickens Carolers Quartet performs traditional songs around Victoria Gardens. Photo by Paris Barraza
Photo by Paris Barraza
While Black Friday has grown in prominence over the years, America's traditional holiday practices are still observed across the nation. Christmas carolers, bright lights, tall trees and other customs practiced during this time of year is a reminder of the messages that can otherwise be remiss throughout the holiday season.
Shoppers surrounding the Christmas tree at Victoria Gardens. Photo by Paris Barraza
A home within the Victoria Loop in Rancho Cucamonga decorated with Christmas lights and a cross. Photo by Paris Barraza